Centrificus

Marketing and Promotional Events


Experience #1 – Petco Brand Identity Update

Category

Marketing

Problem

The Petco logo is aging gracefully

Solution

Project Manage Petco’s Brand Identity Update

Scope of Work

Work with teams to help create and integrate new brand guidelines for internal and external print, signage, advertising, voice, and digital use; compile capital and expense estimates; secuure $2.5M internal funding; coordinate update across 50+ company departments to ensure smooth implementation and updating of all logo assets at the corporate office and stores.

Time to Completion

6 months

Experience #2 – Develop and implement cutting-edge local and social media marketing strategies

Category

Marketing

Problem

New small-store retail concept requires local marketing focus

Solution

Implement cutting edge local and social media marketing strategies for Unleashed by Petco

Scope of Work

Work with internal corporate and consulting resources to develop, test, and rollout (non-corporate) local marketing strategies leveraging new grand opening promotion strategies, exciting weekend community events; ground campaigns, constant-touch loyalty marketing; a new fresh and exciting website, social media, and concept specific offers and promotional product.

Time to Completion

 3 months

Experience #3 – Omni-Channel Framework

Category

Marketing

Problem

Retail is evolving - consumers expect a seamless brick and mortar, web, and mobile experience

Solution

Explore Omni-Channel Future Framework

Scope of Work

Assist with identification of the current state, competitor benchmarks, desired seamless consumer experience, internal obstacles; technology needs, development obstacles, project and program prioritization, required resources and reorganization.

Time to Completion

3 months


Experience #4 – Giant Outdoor Living Spa, BBQ Island, and Patio Furniture Tent Sale 

Category

Promotion

Problem

Competition is gaining market share and the optimal selling season is short

Solution

Project Manage a giant Outdoor Living Spa, BBQ Island, and Patio Furniture Tent Sale

Scope of Work

Lead project team, identify location, coordinate with landlords, draft site planogram, obtain permits, source and negotiate contracts for a 40×100 tent, generators, toilets, and security; coordinate setup, vendor participation, delivery logistics, print and radio campaigns, customer surveys and database builders; track expenses and sales, consolidate into a event summary report detailing return on investment, areas for improvement, and develop project management template for future events.  Generated $1.7M in three days.

Time to Completion

 3 months

Experience #5 - Quantify ad campaign ROI

Category

Marketing

Problem

Results of marketing campaign expense are unknown

Solution

Provide reporting tools and analysis to quantify ad campaign results vs. costs

Scope of Work

Review current data collection and reporting tools; suggest methods to better capture response rates; correlate print, fax, call, and email outbound activities to expenses, leads, and actual sales to arrive at cost/lead, cost/dollar generated, and campaign return on investment (ROI).

Time to Completion

3 months

Experience #6 – Retail showroom marketing and customer service exit survey

Category

Marketing

Problem

Salespeople fail to ask customers marketing questions or record them accurately

Solution

Develop and implement retail showroom marketing and customer service exit survey

Scope of Work

Evaluate salesperson-generated advertising response accuracy; develop retail showroom 10 question / 3 minute exit survey; deploy marketing professionals to drill down and record accurate information; compile 900 responses to reveal newspaper, radio, referral, and walk-in response rates, in addition to customer service, quality, sales presentation, and pricing observations.

Time to Completion

1 month